A professional brand image is not created only through individually well-designed pieces, but through a consistent visual system maintained across all touchpoints. This article examines how the corporate identity system of Cheap Book Depot—through logo, color, typography, printed materials, social media design, and mascot usage—strengthens overall brand perception.

We’ve misunderstood creativity for a long time. It’s not about generating more ideas, but knowing when to create and when to select. This article explains why the ability to switch between a free and a controlled state of mind is at the core of creativity—and why most people struggle with it.

Writing is often seen as a language skill. Yet strong writing is grounded in strong thinking. This article explores how good writing is closely tied to gathering, clarifying, and structuring thought — and how writing itself serves as a tool that makes this process visible.

CIAD (The Chamber of Interior Architects of Turkey) Logo Redesign- 2026 Since 1976, the Chamber of Interior Architects has been more than just a professional organization; it has also been a carrier of strong institutional memory, belonging, and professional culture. For this reason, the logo redesign was not simply a visual update, but a careful effort to balance the past with the present. Being entrusted with the responsibility of revisiting the visual identity of such a we

TMMOB İÇMİMARLAR ODASI LOGOSU- 2026 1976’dan bu yana varlığını sürdüren İçmimarlar Odası, yalnızca bir meslek örgütü değil; aynı zamanda güçlü bir kurumsal hafızanın, aidiyetin ve mesleki kültürün taşıyıcısıdır. Bu nedenle yapılan logo revizyonu, sıradan bir görsel güncelleme değil; geçmiş ile bugün arasında kurulan dikkatli bir denge arayışıdır. Böylesine köklü bir kurumun görsel kimliğini yeniden ele alma sorumluluğunun bana emanet edilmesi, bu süreci benim için hem çok değ

One of the biggest things that blocks creativity is the fear of making mistakes. Most of us try to get things right from the very beginning. We want the idea to work, to look good, to be approved. So we hold back. We overthink. We hesitate before starting, or we stop too early. But creativity doesn’t really happen in that controlled space. It starts when you allow yourself to try without knowing the outcome. When you get your hands dirty, make something imperfect, and stay w

A Right Brain Creative's Trial with the Engineering Giant's Magnificent Left Brains: A short insight for project managers who bring together right and left brained people. I was in the project team and visual management for the creation of 5 international engineering brands belonging to SARES society. We designed 5 brands like ISSA, ISATECH, ISEAS, ISUDEF, IJAST, each specialized in its own niche. As a creative and flexible right-brain person, we successfully navigated throug